Poppy Ajudha - Low Ride ft. Mahalia

Label: Brownswood Recordings
Format: Super 8mm + HD Digital, 35mm Stills
Country: UK
Released: 2020
Genre: Music Video

Press ↳

Line of Best Fit :

“Ajudha says of the new single, which arrives with a monochrome visual directed by CHILD, "An intimate love song. "Low Ride" is all about sensuality, love and lust. The video, in classic black and white, perfectly describes what the lyrics allude to showing love behind steamed up windows, raindrops in the dark and the perfect feature by Mahalia."

Promo News :

“The black and white studio-based visuals are simple yet inventive, taking cues from film noir and lo-fi videos of the early Noughties. Combining live action with burst photography, the grainy and raw aesthetic perfectly complements the busy yet uplifting track.

The two artists are in their element and it shines through in their performances. The love and respect they have for each other's artistry is evident from the first time they share the screen, and it makes for an exciting and effective promo.”

The Fader :

“Together they sing of "raindrops, red lights, your eyes, headlights" as a seductive black and white video cuts between photographic framing devices and live action.”
Directed by CHILD
Produced by CHILD studio

Director of Photography + Stills : Buster Grey-Jung
1st AC - Inês Duarte
Gaffer - Yan Murawski
Spark - Chuka Daniel
Set Design - Mitchell Frank Fenn
Production Assistant - Isabelle Clarke
Stylist - PC Williams
Hair + Make Up - Kareem Jarche

Edit - CHILD
Colour Grade - Andi Chu at ETC

Directors Rep - OB Management

Special Thanks - Shift4, Big Sky Studios